Business Letters

How you define Business Letter?

• Business letter is a formal way of communicating between two or more parties.
• Business letters can be informational, persuasive, motivational or promotional.
• Business letters are most common type of business correspondence and differ from memo in many aspects.

How Business letter differ from memo?

• Letters circulate outside the organization, rather than remaining within the organization.

• Letters are also used to communicate sensitive messages and therefore do not follow direct organizational patterns.

• Letters can also be written with the purpose to convince or persuade reader.

• Letters comprise of unique format.

Elements of Good Letter.

1. Most important element of writing a good letter is first identifying audience you are writing for. If you are writing for your customer, consider that customer do not know any thing about your product and you need to define product features from scratch and most prominently those features in which you thing he can have most interest.

2. The next important element is that you make sure you have presented your objective in a clear and concise manner. What you need to do is just get to the point and do not go to unnecessary details.

3. One very important thing is to remain professional no matter what kind of letter you are writing. Remain polite and courteous even if it is a complain letter.

A Typical Business Letter - Block Format.

Company Logo Company Name Company Address Date Recipient’s Name Recipient’s Title Recipient’s Company Recipient’s Address Salutation: Main Text: - Introduction - Body - Conclusion Closing, Signature Sender’s Name and Title Attachments:/Enclosures:/CC